BBC World Service Poll on Globalisation

The BBC has published the results of a poll on attitudes toward, and experiences of, globalisation that they conducted in cooperation with GlobeScan Inc. and The Program on International Policy Attitudes (PIPA). (See the story on the poll on BBC News here)
The results are quite interesting and show very different attitudes and experiences in different countries. Especially interesting is that people in developed countries tend to be more negative than people in developing countries. Negative attitudes in developed countries tended to be related to the unequal distribution of the fruits of globalisation. However, in several developing countries there was a common belief that globalisation would bring about more equality in their countries.
I have been a proponent of the UN Millennium Declaration’s (UNMD) aim of promoting globalisation as a positive force through inclusive dialogue on globalisation. These results make me wonder whether the UNMD and related dialogue on globalisation might be giving rise to false expectations. Not that I think there is anything wrong with this dialogue, rather that this dialogue is not reaching the economic heavyweights behind the spread of globalisation, i.e. primarily the corporate forces. The question then is, how do we take the dialogue to these parties that need to be involved? And I think that this is not just a question of how we reach their ears and get their input (because many of these parties are certainly involved in dialogue at some level), but more importantly, how do we ensure that the dialogue is centered around the values (for example…) that will make globalisation a positive force and that participants in the dialogue recognise these values?